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Top 5 Mistakes Investors Make in a Volatile Market

admin • June 12, 2023

Personal finance is a unique blend of cold, hard data and mathematical equations, and deeply personal, emotional decisions. You can know all the right investment, retirement, and tax strategies, and still be subject to emotional decision-making. 

That’s why having a financial plan you can comfortably rely on through market twists and turns is so important. It won’t completely solve your desire to change course or take away all feelings of uncertainty, but it can be a guiding path. 

There are some parts of personal finance where emotions should be taken out of the equation as much as possible—investing is one of those areas. Investing is a long-term plan for growing and building your wealth, an area where strategy and math should rule. 

When considering your investments, it’s important to understand that the market has a history of volatility and subsequent effects on investors. There’s nothing new under the sun, and that includes common mistakes investors make in volatile markets. 

The U.S. Stock Market 

The stock market in the United States is a critical component of our free-market economy. It refers to buying and selling shares of publicly traded companies through two stock exchanges, the New York Stock Exchange (NYSE) and the National Association of Securities Dealers Automatic Quotation System (NASDAQ) . 

The stock market is regulated by the Securities and Commissions (SEC) and can be an indicator of how well the overall economy is performing. Many investors have a portion of their portfolios invested in the markets. 

Investing in a Volatile Stock Market  

Volatility in a securities market refers to the stocks rising or falling more than one percent over a continuous period of time. This fluctuation is a measure of the magnitude of price changes in the stock market. 

A higher volatility means there are larger swings, indicating a higher level of uncertainty, risk, and a chance for significant losses or gains. While lower volatility indicates lower price swings, making the market more predictable and stable. 

Many factors contribute to market volatility, including politics, health crises, corporate earnings readouts, interest rates, current events (such as a presidential election), inflation, supply and demand, and other factors. 

Bull vs Bear

A bear market is characterized by increased volatility, stock price declines, slow economic growth, and an overall pessimistic sentiment among investors. While a bull market is characterized by decreased volatility, stock price inclines, economic growth, and investor optimism. 

Both markets can lead investors to drastically change their investment strategy in order to preserve their capital or capitalize on market trends. It’s important to note, however, that no one can accurately and consistently predict the stock market’s performance. 

Top 5 Mistakes Investors Make in a Volatile Market

Ideally, the best time to rebalance and make changes to your investment portfolio is before the market becomes volatile, which, unfortunately, is often impossible to predict. But when market volatility begins, it’s often best to avoid these mistakes and stay your course until things settle down. 

Get to know these five common mistakes investors make in a volatile market so you can learn to avoid them yourself: 

  1. Letting your emotions lead.
  2. Panic selling.
  3. Staying too liquid.
  4. Failing to diversify.
  5. Navigating uncertainty alone.

1. Letting your emotions lead

There are plenty of emotions that may lead us during times of market volatility including impatience, fear, greed, and social comparison. 

As we mentioned, market volatility is marked by drastic price swings—making it tempting for investors to become impatient and chase immediate gains to counteract recent losses. These short-term strategies, however, often fail because they are rooted in emotions (greed being one of them), rather than long-term investing perspectives. 

Market volatility also brings fear and panic to the hearts of investors—especially since market volatility is often associated with stressful and uncertain times (such as the COVID-19 pandemic). Fear can help save us from life-threatening situations as a basic survival method, but when it comes to leading us in our investment choices, it’s a very poor guide. 

Social comparison can also lead us to deviate from our long-term investing plans. When you hear about a hot investment tip or trick that worked for your cousin’s neighbor’s best friend, it can be tempting to want to try it out—especially when your portfolio isn’t looking too good. But chasing a “new” investment or strategy has the potential to lead you astray. Consistent, careful investing might sound boring, but it’s often your best bet for building long-term wealth. 

Allowing emotions to lead your decisions can derail the discipline and patience required to make smart investment decisions. Setting realistic expectations and thoroughly researching your investment choices can help mitigate the strong emotions associated with investing. 

2. Panic selling 

When your portfolio is steadily decreasing day after day, it can be tempting to want to “stop the bleeding” and sell. But if you do this, you guarantee your losses because you’re not giving your stocks a chance to rebuild and recover. 

These impulsive decisions are very common and understandable—it feels more productive to do something than just sit back and wait. However, it’s important to stick to your financial plan and have a long-term perspective . You can even look back at the market’s history to reassure yourself that market volatility is normal. 

Selling your shares prematurely in a panic can lead you to miss out on some of the best days in the market ( which are often close to the worst days in the market —again, something no one can accurately predict). 

When you remember that investing is a long game, it will be easier to suppress your short-term concerns and panic. In the future, you’ll look back and see that the temporary dip was trivial in your overall portfolio performance. 

3. Staying too liquid 

Witnessing market volatility can lead investors to want to stay out of the game completely—which psychologically, makes perfect sense! If we see our portfolio (and those of our friends and family) nose-dive, it can make us want to cash out and sit on the sidelines. 

But as we mentioned above, some of the market’s best days happen during market volatility, and missing out on the best days can be detrimental to your portfolio. There’s a reason “ time in the market, not timing the market ” is a common phrase. 

When stock prices decrease, they are what we like to call “on-sale”. Sales can be easily recognized outside of the market, but inside the market, it can be harder to conceptualize. Consistently investing, regardless of market volatility, can allow your money to continually buy shares—and during market downswings, you’re getting a great price! 

We want to note that we’re referring to money you’ve set aside for investing purposes, not a liquid emergency fund. Having a liquid emergency fund can help alleviate fears during market volatility because it can provide you with a safety net for immediate cash needs. 

4. Failing to diversify 

Market volatility can feel particularly painful when your portfolio is primarily wrapped up in the market. A properly diversified portfolio can have assets tied to the market, but it won’t be in it 100%. 

Often during turbulent times, different asset classes, industries, and even parts of the world perform differently. Diversification helps mitigate risk and allows your portfolio to be exposed to different types of investments, which will all perform differently throughout your investing journey. 

5. Navigating uncertainty alone 

Maneuvering market volatility can be scary when you’re trying to go about it alone. Navigating uncertainty without a guide can make it tempting to chase hot tips or make irrational, emotional decisions. 

But when you have someone in your corner, encouraging and reassuring you, it makes market swings more bearable. The financial planners and advisors at Five Pine Wealth Management are the encouragement and support your financial portfolio needs. 

We understand investing emotions, temptations to panic sell and stay liquid, the detriments of not diversifying, and the loneliness of navigating uncertainty alone. 

That’s why we offer our services to the everyday investor. The investors looking to build sustainable wealth. The investors working hard to care for their families and communities. Investors like you. 

To see how we can help you navigate market volatility and avoid common investing pitfalls, check out our website or shoot us an email at info@fivepinewealth.com . 

40 and Catching Up: Why This Decade Could Be Your Best for Building Wealth

July 18, 2025
Your 40s arrive with a unique mix of clarity and urgency. You've likely figured out what you want from life, but suddenly retirement no longer feels like a distant concept. If you're looking at your financial situation and feeling behind, you're not alone. Many people in their 40s experience this same wake-up call. The good news is that this decade offers some of the most powerful opportunities to accelerate your wealth-building journey. Think of your 40s as your financial prime time. You're earning more than you ever have, you understand money better than in your 20s and 30s, and you still have 20-25 years to let compound growth work its magic. Instead of dwelling on what you should have done differently, let's focus on what you can do right now to make this decade count. The Reality Check: Where You Stand vs. Where You Want to Be Before exploring strategies, let's acknowledge the elephant in the room. Many financial experts recommend saving three times your annual salary by age 40. If you're reading this and thinking, "I'm nowhere near that," take a deep breath. Life happens. Maybe you started your career later, switched fields, dealt with medical expenses, helped family members, or simply prioritized other goals during your 30s. The key is to start from where you are today, not where you think you should be. Your 40s bring unique advantages: higher earning potential, greater financial discipline, and often more stable life circumstances. Many successful investors didn't hit their stride until their 40s or later. You're not behind; you're just getting started on a more intentional path. Retirement Savings Strategies That Work in Your 40s Your retirement savings strategy in your 40s should differ from someone in their 20s or 30s. You have less time but more resources, which means you need to be both aggressive and smart about your approach. First, maximize your employer's 401(k) match if you haven't already. This is free money, and missing out on it is like leaving cash on the table. Additionally, consider increasing your contribution rate by 1-2% each year, or whenever you receive a raise. This gradual approach makes the adjustment less painful while significantly boosting your long-term savings. Roth conversions become particularly powerful in your 40s. If you expect to be in a higher tax bracket in retirement or if you want to leave tax-free money to heirs, converting some traditional IRA or 401(k) funds to Roth accounts can be a smart move. The key is to do this strategically, perhaps in years when your income is temporarily lower or when you can manage the tax impact. Don't overlook the power of diversification beyond your 401(k). A taxable investment account gives you flexibility and access to your money before age 59½ without penalties. This can be crucial for achieving early retirement goals or covering major expenses that may arise before the traditional retirement age. Catch-Up Retirement Contributions: Start the Habit Now Once you reach 50, you can make catch-up contributions to your retirement accounts, which significantly increases your savings potential. For 2025, this means an additional $7,500 in 401(k) contributions (bringing your total to $31,000). However, you don't have to wait until 50 to think like someone making catch-up contributions. Start now by treating your savings rate as if you're already eligible for these higher limits. If you can save an extra $600 per month ($7,200 annually) starting at 45, you'll have built the habit by the time you're actually eligible for catch-up contributions. Retirement Milestones by Age 40: A New Perspective Traditional retirement milestones can be discouraging if you're starting later or if life hasn’t gone as planned. Instead of focusing on arbitrary multiples of your salary, consider these more practical benchmarks for your 40s: The Emergency Fund Foundation : Before aggressively pursuing retirement savings, ensure you have a solid emergency fund in place. This prevents you from having to tap retirement accounts during tough times. Aim for 3-6 months of expenses, adjusted for your specific situation. The Debt Freedom Focus : High-interest debt can quickly derail retirement plans. If you're carrying credit card debt or other high-interest obligations, addressing these might be more valuable than maximizing retirement contributions beyond your employer match. The Income Replacement Goal : Rather than focusing on net worth multiples, think about what percentage of your current income you're on track to replace in retirement. A good target is 70-80% of your pre-retirement income, but this depends on your lifestyle and retirement plans. The Flexibility Buffer : Your 40s are a great time to build financial flexibility. This means having investments outside of retirement accounts that you can access without penalties, creating multiple income streams, and maintaining career skills that keep you marketable. Insurance: Life and disability insurance coverage should reflect your current income and family needs. Estate Planning : A basic will, power of attorney, and healthcare directive should be in place. Making Your Peak Earning Years Count Your 40s often represent your peak earning years, and how you manage this increased income will significantly impact your financial future. The temptation to inflate your lifestyle with every raise is real, but this decade calls for more strategic thinking. Consider implementing a "pay yourself first" approach where you immediately redirect any income increases to savings and investments. If you get a $5,000 raise, automatically increase your 401(k) contribution by $3,000 and your taxable investment account by $2,000. You'll barely notice the difference in your take-home pay, but you will thank yourself in the future. This is also the time to think seriously about additional income streams. Whether it's consulting in your field, starting a side business, or investing in rental real estate, diversifying your income sources provides security and potential for acceleration. Building Wealth Beyond Retirement Accounts While retirement accounts are crucial, they shouldn't be your only wealth-building tool. Your 40s are an excellent time to diversify your investment approach and build wealth that's accessible before traditional retirement age. Consider opening a taxable investment account if you haven't already done so. This provides flexibility and liquidity while still offering growth potential. Focus on tax-efficient investments, such as index funds, and consider holding dividend-paying stocks or REITs for their income potential. Real estate can be particularly powerful in your 40s. Whether it's paying off your primary residence early, investing in rental properties, or exploring REITs, real estate adds diversification and potential inflation protection to your portfolio. Don’t Forget the “You” Factor We’d be remiss not to mention this: life in your 40s is busy. You might be managing aging parents, teenagers, or a toddler (or all three). You may be helping your partner through a career change or navigating one yourself. It’s a lot. Which is precisely why intentional financial planning matters now more than ever. You don’t need to do it perfectly. You just need a plan that’s rooted in your real life — your values, your vision, and your goals. A good financial advisor can help you prioritize, simplify, and clarify the next best steps, even if you feel like you’ve fallen behind. Ready to Create Your Personal Financial Strategy? Feeling overwhelmed by all the options and strategies available? You don't have to navigate this journey alone. At Five Pine Wealth Management , we specialize in helping individuals and families in their 40s and beyond create comprehensive financial plans that align with their goals and circumstances. Whether you're looking to maximize your retirement savings, explore catch-up strategies, or build a diversified investment portfolio, our team can help you develop a personalized approach tailored to your situation. We work with clients at various stages of their financial journey, from those just getting serious about retirement planning to those with substantial assets seeking to optimize their strategies. Don't let another year pass wondering if you're on the right track. Schedule a conversation with our team to discuss your financial goals and explore how we can help you make the most of your financial prime time.

The Best Long-Term Investment Strategy? Stay Invested, Stay Calm

June 20, 2025
When markets are calm, investing can feel easy. You contribute regularly, watch your portfolio grow, and start picturing that future vacation home or early retirement. But when markets get volatile, everything changes. Suddenly, headlines are full of dire warnings. Account balances fluctuate. And the urge to do something can feel overwhelming. At Five Pine Wealth Management , we understand how emotional investing can become during periods of market uncertainty. One of the most important things we do as fiduciary financial planners is to help our clients stay grounded when the market gets choppy. Let’s walk you through how we approach investment risk management and why having a clear, disciplined philosophy matters most when volatility strikes. Our Philosophy: Think Long-Term, Not Next Week When markets are moving fast, it is easy to think that the “best long-term investment strategy” must involve taking action to avoid losses or chase gains. The reality is usually the opposite. Reacting to market noise can often do more harm than good. In fact, one of the greatest risks to long-term returns is making emotional decisions in response to short-term events. We coach our clients to stay focused on their long-term financial plans and goals. Volatility is a feature of markets, not a flaw. By designing portfolios with realistic expectations for ups and downs, we help clients stay invested through all market environments. Here is what this looks like in practice: We use broadly diversified portfolios built around low-cost ETFs. We focus on asset allocation aligned with your time horizon, goals, and risk tolerance. We do not chase trends or attempt to time the market. We regularly review and rebalance portfolios based on your financial plan, not headlines. In short, your portfolio is designed to ride out volatility, not avoid it entirely. Fiduciary Financial Planning: Advice in Your Best Interest There is a great deal of noise in the financial world, particularly during turbulent market conditions. One of the most significant ways we help cut through it is by being fiduciary financial planners. That means we are legally and ethically obligated to act in your best interest at all times. We are also fee-only advisors. We do not receive commissions for recommending one investment over another. Our primary agenda is to help you reach your goals. During market volatility, this matters more than ever. Too many investors fall prey to sales pitches disguised as “solutions” to market risk. We focus on education and long-term planning rather than quick fixes. Being a fiduciary allows us to focus on what serves you best: Keeping you aligned with your personal goals and values Helping you tune out market noise and media hype Offering sound, research-backed guidance without conflicts of interest Your Coach Through Emotional Market Cycles One of our most important roles as financial planners is helping clients manage the psychological side of investing. It is one thing to know, intellectually, that markets will recover over time. It is another thing to watch your portfolio drop 15% and not feel anxious. Market downturns create powerful emotions. Fear. Doubt. Sometimes, even panic. As humans, our instinct is to take action to relieve those feelings, even when the logical course is to stay invested. That is where we come in. We help coach clients through these moments so they can avoid costly mistakes like: Selling during a downturn and locking in losses Chasing the next hot trend during a rebound Over-concentration in “safe” assets out of fear We remind clients that volatility is a normal part of the market. Markets have experienced recessions, wars, pandemics, and political turmoil before. They will again. Over time, markets have historically rewarded patient investors who stayed the course. When you work with us, you gain a trusted partner who is here to talk through your concerns, offer perspective, and help you make decisions that serve your long-term goals. Why Staying the Course Actually Works It may seem counterintuitive, but reducing activity during market volatility often yields better outcomes. Consider this: From 1999 through 2018, if an investor missed just the 10 best days in the S&P 500, their overall return would have been cut nearly in half . Many of the best market days happen very close to the worst ones. Trying to time the market is a challenging task, even for seasoned professionals. By maintaining a disciplined investment approach and staying fully invested, you ensure that you are there for both the recoveries and the long-term growth that markets provide. Our role is to help you build a portfolio designed for precisely this kind of staying power. We structure your investment mix to help you weather market cycles without having to guess what will happen next. Educating Clients About Normal Market Cycles Another key aspect of fiduciary financial planning is helping clients understand what is “normal” in the market. Volatility is not a sign that something is broken. It is a natural part of how markets function. In fact, without volatility, markets would not offer the returns that make long-term investing so powerful. We work with clients to help them see: Why some years will be down, but others will be very strong Why trying to avoid all losses is neither realistic nor necessary How staying invested through cycles often leads to far better outcomes than jumping in and out of the market Perspective is everything . The more you understand market behavior, the less likely you are to make emotional decisions during downturns. Different Stages, Same Principles Our approach also adapts to the varying needs of clients at different stages of their financial journey. For clients in their 40s to 60s: We may focus on prudently preserving and growing wealth. We help manage sequence-of-returns risk as you approach retirement. We may emphasize income planning and portfolio sustainability. We ensure that your investment mix aligns with your evolving goals and risk tolerance. For clients in their 30s: We provide education about typical market cycles (especially if this is their first experience with volatility). We coach clients to take advantage of their longer time horizons. We help younger investors see downturns as buying opportunities, not threats. In all cases, we are committed to helping clients invest with confidence, regardless of the headlines. Ready to Build a More Resilient Investment Strategy? Market volatility will always be part of investing, but it doesn't have to derail your financial goals. As your trusted financial advisor Coeur d'Alene team, we're here to help you navigate market uncertainty with confidence through our comprehensive financial planning approach. Contact Five Pine Wealth Management today to discuss how our investment philosophy and comprehensive financial planning approach can help you navigate market uncertainty with confidence. To see how we can help you support your financial goals, send us an email or call us at 877.333.1015.  Whether you're looking to preserve the wealth you've already accumulated or build a foundation for long-term growth, our team has the experience and commitment to help you stay focused on what matters most: achieving your financial goals.