Set an Appointment
Want to Master Your Spending? Understanding and Overcoming Impulse Buying
Admin • August 18, 2023
You have big financial goals and dreams and you work hard to achieve them. You earn an honest living, plan for your future, and try to make the best decisions for you and your family.
And while you’re putting in hard work and trying to stay disciplined, pesky struggles can continue to drag you down and hinder your progress. A very common financial struggle Americans face is impulse buying . This difficult habit is characterized by emotional spending, overspending, regretting and hiding purchases, getting behind on regular bills, and more.
A survey from 2022 estimated that 73% of respondents admitted to most of their purchases being spontaneous and spent an average of $314 per month on impulse purchases. There are many reasons why shoppers buy impulsively. Some consumers are concerned about their image and others have a difficult time controlling their emotions .
The psychology of impulse buying is fascinating and understanding it is crucial to mastering your spending and overcoming impulse buying.
Understanding and Overcoming Impulse Buying
If you’re frustrated with feeling like you never have enough money each month or it feels like you’re swimming in mud to reach your financial goals, then it’s time to discover where impulse and emotional spending might be hindering your progress.
Psychological Reasons for Overspending
Evaluating your specific reasons for impulse buying is key to discovering strategies that will help you overcome your spending habits. These are common reasons consumers overspend:
- Our emotions are powerful. Our feelings can have a major impact on our spending. When we feel sad, bored, scared, or worried, we often seek out a dopamine hit to make us feel better. Retail therapy can help distract us from our emotions and reinforce a sense of control when we’re feeling overwhelmed.
- Marketers know what they’re doing. Businesses understand the psychology behind impulse and use it to boost their sales through urgent and persistent marketing. Phrases such as “limited-time offer”, “2-day sale only”, or “low-inventory” can lead consumers to make purchases simply because they don’t want to miss out.
- Spending money is really easy . Swiping credit cards or scanning your phone to pay for purchases creates a disconnect between buying an item and understanding the impact the purchase will have on your finances. It also makes consumers spend more money than if they were using cash. And the prevalence of shopping online has made it easier than ever to mindlessly spend.
- We’re constantly being influenced . Social media has made our modern-day impulse-buying fight extremely difficult. Not only does watching other people showcase the best of their lives make us feel worse about ourselves, but we’re constantly being exposed to the latest and greatest products and services everyone is using. Consuming targeted advertisements and influencers’ content leads us to make purchases we never originally intended.
Consequences of Impulse Buying
Impulse buying and emotional spending can wreak havoc on your finances. It can lead you to rack up high-interest credit debt that can put you in a vicious cycle. It can also inhibit you from your big financial goals such as buying a home, traveling, or retiring comfortably. Continually saying “yes” to your desires today forces you to say “no” to your future self.
Impulse buying can certainly make you feel better in the short term, but oftentimes, consumers end up feeling “buyer’s remorse” and end up feeling worse than they did before the purchase. If you’ve tried to cut back on impulse buying in the past but continue the habit, you can spiral into a cycle of guilt and shame.
Impulsive shopping habits can also lead to a cluttered home very quickly. Because the purchase was unplanned, it typically means there wasn’t a legitimate need (or space) for the item in your home. Clutter can increase your stress levels and make it harder for you to focus on necessary aspects of your life (such as your finances).
From Impulse Buying to Mindful Spending: Strategies to Implement
Once you’ve spent some time thinking about why you tend to impulse buy, it’s time to implement strategies to help you break your habits and master your spending!
- Make shopping more difficult. As we mentioned, credit cards make it really easy to make impulse purchases because we don’t have to count up your cash or even check your bank account first—you just swipe! Try leaving your credit cards at home when you know you’ll be in high shopping temptation spots—you’ll most likely forget about anything you saw once you get home. Removing your saved credit card information from common websites (hey, Amazon one-click) can create a barrier to online shopping. You may realize the purchase isn’t worth going to grab your wallet.
- Implement a 24 or 48-hour rule. Delaying a purchase can create a distance from that immediate feeling of I-have-to-have-this-now when you stumble upon a purchase. Having a concrete rule such as waiting 24 hours can help you fight against your emotions and give you time to ask yourself questions such as:
- Do I really need this?
- How will this item positively affect my life?
- Am I experiencing negative emotions such as stress, sadness, etc?
Check in with yourself and honestly evaluate if you’re trying to fill an emotional void. Ask a friend for accountability if you need to. Remember, this is a very common struggle!
- Create and stick to a budget. A budget can play a huge role in mindful spending. It’s like having a navigator in your passenger seat providing you with directions regarding where you can and can’t shop. And while it may sometimes feel like he’s being demanding and controlling, you’ll thank him when he gets you to your financial goal destination.
Your budget doesn’t have to include essentials only—fun experiences, food, entertainment, and clothing can all be reasonably accounted for in your budget. When these purchases become planned instead of impulsive, you can feel released from negative emotions such as guilt.
Mindful spending won’t happen overnight, but it is possible to break the cycle once you understand the psychology behind it.
Master Your Spending with Five Pine’s Help
At Five Pine Wealth Management , we welcome honest and raw conversations about your financial struggles because we know that understanding the psychology behind your financial choices has a major impact on your future success. We’re here to help you figure out how to overcome obstacles, manage your finances, and invest in your future.
For more information about how we can help you master your spending, send us an email at info@fivepinewealth.com . We can’t wait to hear from you!
The post Want to Master Your Spending? Understanding and Overcoming Impulse Buying appeared first on Five Pine Wealth Management.
Your 40s arrive with a unique mix of clarity and urgency. You've likely figured out what you want from life, but suddenly retirement no longer feels like a distant concept. If you're looking at your financial situation and feeling behind, you're not alone. Many people in their 40s experience this same wake-up call. The good news is that this decade offers some of the most powerful opportunities to accelerate your wealth-building journey. Think of your 40s as your financial prime time. You're earning more than you ever have, you understand money better than in your 20s and 30s, and you still have 20-25 years to let compound growth work its magic. Instead of dwelling on what you should have done differently, let's focus on what you can do right now to make this decade count. The Reality Check: Where You Stand vs. Where You Want to Be Before exploring strategies, let's acknowledge the elephant in the room. Many financial experts recommend saving three times your annual salary by age 40. If you're reading this and thinking, "I'm nowhere near that," take a deep breath. Life happens. Maybe you started your career later, switched fields, dealt with medical expenses, helped family members, or simply prioritized other goals during your 30s. The key is to start from where you are today, not where you think you should be. Your 40s bring unique advantages: higher earning potential, greater financial discipline, and often more stable life circumstances. Many successful investors didn't hit their stride until their 40s or later. You're not behind; you're just getting started on a more intentional path. Retirement Savings Strategies That Work in Your 40s Your retirement savings strategy in your 40s should differ from someone in their 20s or 30s. You have less time but more resources, which means you need to be both aggressive and smart about your approach. First, maximize your employer's 401(k) match if you haven't already. This is free money, and missing out on it is like leaving cash on the table. Additionally, consider increasing your contribution rate by 1-2% each year, or whenever you receive a raise. This gradual approach makes the adjustment less painful while significantly boosting your long-term savings. Roth conversions become particularly powerful in your 40s. If you expect to be in a higher tax bracket in retirement or if you want to leave tax-free money to heirs, converting some traditional IRA or 401(k) funds to Roth accounts can be a smart move. The key is to do this strategically, perhaps in years when your income is temporarily lower or when you can manage the tax impact. Don't overlook the power of diversification beyond your 401(k). A taxable investment account gives you flexibility and access to your money before age 59½ without penalties. This can be crucial for achieving early retirement goals or covering major expenses that may arise before the traditional retirement age. Catch-Up Retirement Contributions: Start the Habit Now Once you reach 50, you can make catch-up contributions to your retirement accounts, which significantly increases your savings potential. For 2025, this means an additional $7,500 in 401(k) contributions (bringing your total to $31,000). However, you don't have to wait until 50 to think like someone making catch-up contributions. Start now by treating your savings rate as if you're already eligible for these higher limits. If you can save an extra $600 per month ($7,200 annually) starting at 45, you'll have built the habit by the time you're actually eligible for catch-up contributions. Retirement Milestones by Age 40: A New Perspective Traditional retirement milestones can be discouraging if you're starting later or if life hasn’t gone as planned. Instead of focusing on arbitrary multiples of your salary, consider these more practical benchmarks for your 40s: The Emergency Fund Foundation : Before aggressively pursuing retirement savings, ensure you have a solid emergency fund in place. This prevents you from having to tap retirement accounts during tough times. Aim for 3-6 months of expenses, adjusted for your specific situation. The Debt Freedom Focus : High-interest debt can quickly derail retirement plans. If you're carrying credit card debt or other high-interest obligations, addressing these might be more valuable than maximizing retirement contributions beyond your employer match. The Income Replacement Goal : Rather than focusing on net worth multiples, think about what percentage of your current income you're on track to replace in retirement. A good target is 70-80% of your pre-retirement income, but this depends on your lifestyle and retirement plans. The Flexibility Buffer : Your 40s are a great time to build financial flexibility. This means having investments outside of retirement accounts that you can access without penalties, creating multiple income streams, and maintaining career skills that keep you marketable. Insurance: Life and disability insurance coverage should reflect your current income and family needs. Estate Planning : A basic will, power of attorney, and healthcare directive should be in place. Making Your Peak Earning Years Count Your 40s often represent your peak earning years, and how you manage this increased income will significantly impact your financial future. The temptation to inflate your lifestyle with every raise is real, but this decade calls for more strategic thinking. Consider implementing a "pay yourself first" approach where you immediately redirect any income increases to savings and investments. If you get a $5,000 raise, automatically increase your 401(k) contribution by $3,000 and your taxable investment account by $2,000. You'll barely notice the difference in your take-home pay, but you will thank yourself in the future. This is also the time to think seriously about additional income streams. Whether it's consulting in your field, starting a side business, or investing in rental real estate, diversifying your income sources provides security and potential for acceleration. Building Wealth Beyond Retirement Accounts While retirement accounts are crucial, they shouldn't be your only wealth-building tool. Your 40s are an excellent time to diversify your investment approach and build wealth that's accessible before traditional retirement age. Consider opening a taxable investment account if you haven't already done so. This provides flexibility and liquidity while still offering growth potential. Focus on tax-efficient investments, such as index funds, and consider holding dividend-paying stocks or REITs for their income potential. Real estate can be particularly powerful in your 40s. Whether it's paying off your primary residence early, investing in rental properties, or exploring REITs, real estate adds diversification and potential inflation protection to your portfolio. Don’t Forget the “You” Factor We’d be remiss not to mention this: life in your 40s is busy. You might be managing aging parents, teenagers, or a toddler (or all three). You may be helping your partner through a career change or navigating one yourself. It’s a lot. Which is precisely why intentional financial planning matters now more than ever. You don’t need to do it perfectly. You just need a plan that’s rooted in your real life — your values, your vision, and your goals. A good financial advisor can help you prioritize, simplify, and clarify the next best steps, even if you feel like you’ve fallen behind. Ready to Create Your Personal Financial Strategy? Feeling overwhelmed by all the options and strategies available? You don't have to navigate this journey alone. At Five Pine Wealth Management , we specialize in helping individuals and families in their 40s and beyond create comprehensive financial plans that align with their goals and circumstances. Whether you're looking to maximize your retirement savings, explore catch-up strategies, or build a diversified investment portfolio, our team can help you develop a personalized approach tailored to your situation. We work with clients at various stages of their financial journey, from those just getting serious about retirement planning to those with substantial assets seeking to optimize their strategies. Don't let another year pass wondering if you're on the right track. Schedule a conversation with our team to discuss your financial goals and explore how we can help you make the most of your financial prime time.
When markets are calm, investing can feel easy. You contribute regularly, watch your portfolio grow, and start picturing that future vacation home or early retirement. But when markets get volatile, everything changes. Suddenly, headlines are full of dire warnings. Account balances fluctuate. And the urge to do something can feel overwhelming. At Five Pine Wealth Management , we understand how emotional investing can become during periods of market uncertainty. One of the most important things we do as fiduciary financial planners is to help our clients stay grounded when the market gets choppy. Let’s walk you through how we approach investment risk management and why having a clear, disciplined philosophy matters most when volatility strikes. Our Philosophy: Think Long-Term, Not Next Week When markets are moving fast, it is easy to think that the “best long-term investment strategy” must involve taking action to avoid losses or chase gains. The reality is usually the opposite. Reacting to market noise can often do more harm than good. In fact, one of the greatest risks to long-term returns is making emotional decisions in response to short-term events. We coach our clients to stay focused on their long-term financial plans and goals. Volatility is a feature of markets, not a flaw. By designing portfolios with realistic expectations for ups and downs, we help clients stay invested through all market environments. Here is what this looks like in practice: We use broadly diversified portfolios built around low-cost ETFs. We focus on asset allocation aligned with your time horizon, goals, and risk tolerance. We do not chase trends or attempt to time the market. We regularly review and rebalance portfolios based on your financial plan, not headlines. In short, your portfolio is designed to ride out volatility, not avoid it entirely. Fiduciary Financial Planning: Advice in Your Best Interest There is a great deal of noise in the financial world, particularly during turbulent market conditions. One of the most significant ways we help cut through it is by being fiduciary financial planners. That means we are legally and ethically obligated to act in your best interest at all times. We are also fee-only advisors. We do not receive commissions for recommending one investment over another. Our primary agenda is to help you reach your goals. During market volatility, this matters more than ever. Too many investors fall prey to sales pitches disguised as “solutions” to market risk. We focus on education and long-term planning rather than quick fixes. Being a fiduciary allows us to focus on what serves you best: Keeping you aligned with your personal goals and values Helping you tune out market noise and media hype Offering sound, research-backed guidance without conflicts of interest Your Coach Through Emotional Market Cycles One of our most important roles as financial planners is helping clients manage the psychological side of investing. It is one thing to know, intellectually, that markets will recover over time. It is another thing to watch your portfolio drop 15% and not feel anxious. Market downturns create powerful emotions. Fear. Doubt. Sometimes, even panic. As humans, our instinct is to take action to relieve those feelings, even when the logical course is to stay invested. That is where we come in. We help coach clients through these moments so they can avoid costly mistakes like: Selling during a downturn and locking in losses Chasing the next hot trend during a rebound Over-concentration in “safe” assets out of fear We remind clients that volatility is a normal part of the market. Markets have experienced recessions, wars, pandemics, and political turmoil before. They will again. Over time, markets have historically rewarded patient investors who stayed the course. When you work with us, you gain a trusted partner who is here to talk through your concerns, offer perspective, and help you make decisions that serve your long-term goals. Why Staying the Course Actually Works It may seem counterintuitive, but reducing activity during market volatility often yields better outcomes. Consider this: From 1999 through 2018, if an investor missed just the 10 best days in the S&P 500, their overall return would have been cut nearly in half . Many of the best market days happen very close to the worst ones. Trying to time the market is a challenging task, even for seasoned professionals. By maintaining a disciplined investment approach and staying fully invested, you ensure that you are there for both the recoveries and the long-term growth that markets provide. Our role is to help you build a portfolio designed for precisely this kind of staying power. We structure your investment mix to help you weather market cycles without having to guess what will happen next. Educating Clients About Normal Market Cycles Another key aspect of fiduciary financial planning is helping clients understand what is “normal” in the market. Volatility is not a sign that something is broken. It is a natural part of how markets function. In fact, without volatility, markets would not offer the returns that make long-term investing so powerful. We work with clients to help them see: Why some years will be down, but others will be very strong Why trying to avoid all losses is neither realistic nor necessary How staying invested through cycles often leads to far better outcomes than jumping in and out of the market Perspective is everything . The more you understand market behavior, the less likely you are to make emotional decisions during downturns. Different Stages, Same Principles Our approach also adapts to the varying needs of clients at different stages of their financial journey. For clients in their 40s to 60s: We may focus on prudently preserving and growing wealth. We help manage sequence-of-returns risk as you approach retirement. We may emphasize income planning and portfolio sustainability. We ensure that your investment mix aligns with your evolving goals and risk tolerance. For clients in their 30s: We provide education about typical market cycles (especially if this is their first experience with volatility). We coach clients to take advantage of their longer time horizons. We help younger investors see downturns as buying opportunities, not threats. In all cases, we are committed to helping clients invest with confidence, regardless of the headlines. Ready to Build a More Resilient Investment Strategy? Market volatility will always be part of investing, but it doesn't have to derail your financial goals. As your trusted financial advisor Coeur d'Alene team, we're here to help you navigate market uncertainty with confidence through our comprehensive financial planning approach. Contact Five Pine Wealth Management today to discuss how our investment philosophy and comprehensive financial planning approach can help you navigate market uncertainty with confidence. To see how we can help you support your financial goals, send us an email or call us at 877.333.1015. Whether you're looking to preserve the wealth you've already accumulated or build a foundation for long-term growth, our team has the experience and commitment to help you stay focused on what matters most: achieving your financial goals.
